MANILA, (PNA) — The SingTel Group on Saturday announced a strategic partnership with Samsung focused on driving next-generation mobile communication, and infotainment and technology services in Asia. The new collaboration takes advantage of the scale of the SingTel Group and Samsung’s innovative products and services.
Under this partnership, both parties will offer applications and digital services to customers of SingTel Group companies, including Advanced Info Service (Thailand), Airtel, Globe Telecom (Philippines), Optus (Australia), SingTel (Singapore) and Telkomsel (Indonesia).
In addition, the SingTel Group will work with Samsung to identify opportunities for joint launches and marketing campaigns of key Samsung device announcements. The companies will also be able to leverage each others’ distribution channels to extend their retail reach to more customers.
SingTel Group’s leading mobile brands combined with Samsung’s mobile device ingenuity will grow the 3G and 4G customer base in each market and also enhance the experience of mobile customers and broaden their access to intelligent networks.
Mr. Mark Chong, CEO International, SingTel Group Consumer said, “SingTel Group and Samsung will deliver an exciting mobile experience for customers, through brilliant mobile and innovative devices.
“Not only will our companies mutually benefit, but our combined 400 million mobile customers will be able to take advantage of the unique offerings that will be provided in the future.”
Mr. DJ Lee, President and Head of Sales & Marketing, at Samsung Electronics, said, “We are honored by this opportunity to provide our customers with advanced mobile experiences.
In order to introduce Samsung’s next generation mobile communications, we continue to fully support and work closely with leading mobile operators.”
The SingTel Group and Samsung partnership will commence this month with joint projects beginning from the fourth quarter this year.