Skip to content

Philippines Today

home of the Global Filipino

Menu
  • News Stories
  • Regional News
  • Business & Economy
  • Science & Technology
  • International
Menu

Candidates to use text messaging

Posted on March 8, 2007

PHILIPPINE NEWS SERVICE — AFTER taking the campaign online, political candidates are eyeing text messaging next to reach out to more potential voters, now that the Commission on Elections has allowed the use of either the short message service or the multi-media message service of telecommunication companies for the May 14 polls.

Former Senator Edgardo Angara, who is running under the administration slate Team Unity, said the 2007 mid-term polls could be the most technologically- savvy so far as candidates had no choice but to go multi-media for their campaign.

“Before, it was just newspapers, radio and television. Now we cannot discount the reach of the Internet and text messaging,” said Angara, one of a number of Team Unity bets who has created an account in the online global network Friendster, which has more than five million Filipino users.

“That [text messaging] kind of campaign is exciting because it’s very new, but Comelec must ensure that the guidelines spelled out by the National Telecommunications Commission are followed,” he said.

The power of text messaging was first seen in 2001, when millions of Filipinos sent SMS jokes about deposed President Joseph Estrada, and millions more sent SMS messages calling on the people to oust him and later helped catapult then Vice President Gloria Macapagal Arroyo into power.

But Team Unity bet Prospero Pichay Jr. has warned that malicious “texting” was expected to increase in the run-up to the May elections.

He said part of the challenge was the cost of mounting an SMS campaign, considering that one text message cost P1.

“We could end up spending P5 million to send text messages to five million voters and fail to reach the other 39 million voters,” he said.

Fellow administration bet Joker Arroyo said the same laws covering free speech should be applied to text messaging to avoid what he called “hate campaigns” and libelous texts.

NTC head Danilo Cuenca said there were no guidelines for using SMS in the election campaign, but candidates may still run after people sending out malicious text messages against them.

“Candidates may file a complaint against the user. Especially if it’s a postpaid line and a registered number, candidates could ask telecommunications companies to provide the text and call data records of the number as evidence,” he said in a television interview.

Smart Communications spokesman Ramon Isberto cautioned politicians against using SMS.

“The cautionary note is it can be counterproductive to send text broadcasts. Subscribers’ inboxes are a very private space, so any unwanted messages there could irritate the subscriber and backfire on the candidate,” he said.

Comelec Chairman Benjamin Abalos Sr. called on future legislators to come up with laws that would regulate text messaging.

“I think we should have a way to determine who the sender is, not only for the election but other purposes,” he said, adding regulations on e-campaigning and their implications on candidates’ spending limit would be discussed in the Comelec’s next en banc session.

About 70 percent of all candidates’ total campaign money goes to television giants ABS-CBN and GMA-7.

Pichay said ABS-CBN was charging P180,000 per 30-seconder commercial on prime time, and GMA-7 about P220,000.

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • More
  • Tumblr
  • Reddit

Related

News Categories

  • Announcement (34)
  • Business & Economy (1,567)
  • Comment and Opinion (74)
    • Random Thoughts (18)
  • Current Issues (425)
    • Charter Change (1)
    • Election (228)
    • Population (6)
  • International (389)
  • Life In Japan (66)
    • Everything Japan (41)
  • Literary (34)
  • Miscellaneous (610)
  • News Stories (5,312)
  • OFW Corner (297)
  • Others (75)
  • People (408)
  • Press Releases (163)
  • Regional News (3,362)
  • Science and Technology (502)
  • Sports & Entertainment (287)

Latest News

  • BSP keeps policy rates anew December 17, 2015
  • NEDA cuts PHL additional rice import for 2016 by 25% December 17, 2015
  • DA cites serious implications of banning genetically modified products December 17, 2015
  • BBL is not yet dead – Drilon December 17, 2015
  • Comelec recognizes Duterte’s CoC for president December 17, 2015
  • NEDA chief sees 2015 growth at 6% despite typhoons December 17, 2015
  • House of Representatives ratifies bicam report on P3.002-T national budget for 2016 December 17, 2015
  • Cebu-based developer invests PHP430M to build 709 townhouse units in north Cebu town December 17, 2015
  • City gov’t eyes P75-M income from economic enterprise December 17, 2015
  • Baguio City LGU presents traffic plan for holiday season December 17, 2015

Archives

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Science and Technology

  • DOST-ICTO targets 500,000 web-based workers from countryside by 2016
  • (Feature) STARBOOKS: A ‘makeover’ for librarians
  • Science, research reduce ‘cocolisap’ hotspot areas in PHL
  • Montejo to further improve PAGASA and empower scientists
  • 1st PPP in biomedical research produces knee replacement system fit for Asians

Press Releases

  • Microsoft to buy Nokia’s mobile devices business for 5.44-B euros
  • New World Bank climate change report should spur SEA and world leaders into action: Greenpeace
  • Save the Philippine Seas before it’s too late — Greenpeace
  • Palanca Awards’ last call for entries
  • Philippines joins the global call for Arctic protection

Comment and Opinion

  • Remembering the dead is a celebration of life
  • Killer earthquake unlikely to hit Panay Island in near future – analyst
  • It’s not just more fun to invest in the Philippines, it is also profitable, says President Aquino
  • How does one differentiate a tamaraw from a carabao?
  • Fun is not just about the place, it is also about the people, says DOT chief

OFW Corner

  • Ebola infection risk low in Croatia
  • Death toll rises to 41, over 100 still missing in landslide in India
  • Asbestos use in construction a labor hazard
  • 500,000 OFWs to benefit POEA on-line transactions — Baldoz
  • 25 distressed OFWs return home from Riyadh
©2025 Philippines Today | Design: Newspaperly WordPress Theme