By Azer N. Parrocha
MANILA, May 14 (PNA) –Tigerair Philippines, a wholly- owned subsidiary of low-cost carrier Cebu Pacific, has rebranded itself as Cebgo this week, complete with Cebu Pacific’s colors and a brand new logo.
Cebu Pacific acquired Cebgo last March 2014 after managing to turn around its wholly owned subsidiary, narrowing its financial losses significantly.
Since then, Cebgo has launched 10 new routes, offering more options for the traveling public.
The Cebgo crew has also been conducting Cebu Pacific’s popular Fun Games onboard to unify its parent company group flight experience.
Flight and ground crew will meanwhile don Cebgo uniforms in a few months’ time.
At present, Cebgo continues to operate flights from Ninoy Aquino International Airport (NAIA) Terminal 4 and Clark International Airport.
It flies to 16 destinations: Bacolod, Butuan, Cagayan de Oro, Clark, Cebu, Davao, General Santos, Iloilo, Kalibo, Legazpi, Manila, Roxas, Puerto Princesa, Tacloban, Tagbilaran, and Hong Kong.
In 2014, Cebgo carried 1.3 million domestic passengers, compared to 970,000 in 2013.
Cebgo President and CEO Michael Ivan Shau in a statement, welcomed this development.
“The new Cebgo brand clearly identifies us as part of the CEB group, and streamlines our operations further,” Shau said.
“Cebgo will continue to leverage on CEB’s distribution channels and network, and work together to serve more guests,” he added. (PNA)