MANILA, May 7 (PNA) — Telco giant Globe Telecom on Thursday announced that it has sealed a multi-year deal with Walt Disney Company Southeast Asia to provide Filipinos with digital content featuring all things Disney.
Globe said this collaboration will allow its customers to access to an array of Disney content including long- and short-form programming, interactive content and games, theatrical releases and retail promotions.
The collaboration also affirms the relationship of Globe with Disney whose brands include Disney, Pixar, Marvel, Star Wars and global leader in short-form video, Maker Studios.
Globe Senior Advisor for Consumer Business Dan Horan, in a statement, expressed excitement over the telco’s latest development.
“We are very happy to enter into a relationship with such an iconic brand. Everyone loves Disney — that’s why we are excited to bring the brand closer to Filipinos and give the best content experience on their devices anytime, anywhere,” Horan said.
“We know that our customers are equally excited to get into the wide portfolio of Disney content such as movies, TV shows, games, merchandising, theatrical releases, and interactive videos available across our mobile and broadband services,” he added.
The Walt Disney Company Southeast Asia Managing Director Rob Gilby for his part, echoed Horan’s statement saying that the company is thrilled to bring the Disney brand of storytelling closer to more Filipinos.
“With this unique collaboration, Disney fans in the Philippines will now be able to take their favorite stories and beloved characters everywhere they go across their choice of devices,” Gilby said.
This collaboration is only one of Globe’s many collaborations aimed at bringing globally innovative brands and content to the Philippine market, including tie-ups with Facebook, Google, Viber, Spotify, NBA, Hooq and recently WhatsApp.
These partnerships, together with the company’s US$ 790-million network transformation program, have cemented Globe as the undisputed leader in mobile data business, enriching the customer experience with entertainment and lifestyle content offerings. (PNA)