MANILA, April 23 (PNA) — Ayala-led Globe Telecom on Thursday announced that it has sealed a deal with top online retailer and marketplace Lazada to bring its mobile wallet, GCASH to the eCommerce space in South East Asia.
Signing the memorandum of agreement (MOA) in Seoul, South Korea, last April 22 were Globe Telecom President and CEO Ernest Cu and Lazada Founder and CEO Maximilian Bittner.
During the event, Cu expressed excitement on the partnership with Lazada because of its customer traffic and the innovation it has done with online shopping.
“It is a great opportunity for us to leverage on this collaboration by bringing GCASH at the forefront of eCommerce,” Cu said.
“By increasing transactions through mWallet, we will once again expand the online ecosystem of Globe and provide our customers with a full digital lifestyle experience,” he added.
The partnership will pave the way for GCASH to be used as a mode of payment in Lazada’s eCommerce website through an open integrated mWallet platform in the coming months.
Lazada is owned by Rocket Internet, an internet platform that identifies and builds proven internet business models then transfers them to new, underserved or untapped markets where it seeks to scale them into market leading online companies.
Meanwhile, GCASH is an internationally-acclaimed product of Globe Telecom’s wholly-owned subsidiary G-Xchange, Inc. (GXI) and is among the pioneers of telco-led mWallet in the world.
Through mWallet, Globe customers no longer need to own a credit card or even have a bank account to engage in eCommerce. Instead, they can turn their mobile phone into a virtual wallet to shop at the speed of a text message. (PNA)