By Leslie D. Venzon
MANILA, April 12 (PNA) — Camella, the flagship brand of listed property developer Vista Land & Lifescapes Inc., is planning to launch over Php60 billion worth of projects in a continuing bid to expand its Mega Manila portfolio this year, on expectations that housing demand in the country will remain robust.
“We were very bullish for the year 2015 that’s why we’re launching another distinct projects,” Vista Land Chairman Manuel “Manny” Villar Jr. told reporters on the sidelines of the launching this weekend of five projects.
The five new projects with an aggregate market value of Php5.6 billion are: Camella Verra Metro North in Valenzuela City, Camella Carson in Vista City at Daang Hari, Camella Alta Silang in Cavite, Camella Belize at The Islands in Dasmariñas (Cavite) and Camella Sierra Metro East in Antipolo.
Villar said Camella will embark on five more projects in Mega Manila the next three months, bringing to the market Php12 billion to Php14 billion worth of new inventory.
“Probably this year, we will launch a minimum of Php60 billion to Php80 billion (worth of projects),” he added.
Vista Land President and Chief Executive Officer Manuel Paolo Villar said the company will continue to be a dominant force in the market “given the bright outlook for the housing sector”.
“We are by far the leader in the house-and-lot segment and have a strong competitive advantage given our track record of delivering quality homes for more than 35 years across the country,” he said.
Camella has been recognized in an industry study as the most preferred housing brand in the Philippines bringing Vista Land’s presence in 34 provinces and 76 cities and municipalities around the country making it the real estate company with the widest geographical reach in the housing business. (PNA)