MANILA, Dec. 4 (PNA) — Ayala-led Globe Telecom Inc. on Thursday announced that its revenues breached the Php10 billion mark for the first nine months of the year, making it the dominating industry in mobile data in the country.
Globe said in a statement that this figure is 46 percent more than the combined mobile data revenues of its two competitors.
Mobile data revenues as of end-September this year rose by 18 percent to Php10.2 billion from Php8.7 billion in the same period last year.
According to the company, this was a result of customers’ shift from unlimited plans to consumable data plans.
Globe led the shift from unlimited time-based data plans to volume-based consumable plans allowing its customers to enjoy improved mobile data experience and ensure appropriate and affordable pricing for data plans.
There was the new GoSURF consumable data plans introduced last April where Globe and TM subscribers can choose from a variety of GoSURF plans, ranging from as low as Php10 for 10MB to Php2,499 for 15GB per month.
In the same service, customers can enjoy free access to premium content such as music streaming service Spotify, with over 30 million songs and thousands of playlists that can be enjoyed even offline on a premium account.
Globe said that its growth in revenue was also driven by data-driven products and applications, increasing demand for data connectivity, and the growing affordability and availability of data-enabled smartphone devices.
“Globe recognizes the change in our customers’ behavior especially with the surge of more affordable smartphones,” said Globe SVP for Consumer Mobile Marketing Issa Cabreira.
“In turn, they look for the right kind of data plan that suits their digital lifestyle. Globe adapts to this by improving our portfolio of products such as the GoSURF data plans bundled with topnotch content that are at the same time relevant to our customers,” she added.
Furthermore, Globe continues to strengthen its content play catering to various digital lifestyles, bundling its GoSURF data plans with exclusive content such as the NBA League Pass in the last quarter of the year.
In a partnership with the National Basketball Association (NBA), Globe offers prepaid, postpaid, and Tattoo customers access to the NBA League Pass, that allowing them to watch NBA games live via multiple devices.
The telco has also launched partnerships with premium content providers such as WattPad to give users access to books, stories and other pieces of literature as well as with leading local and international TV channels that enables Globe and TM customers to watch videos on their mobile phones for as low as Php1.00. (PNA)