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Puregold to hold 1st KAINdustriya Convention

Posted on October 4, 2014

By Kris M. Crismundo

MANILA, Oct 4 (PNA) — After 11 years of successfully holding Aling Puring Convention for sari-sari store owners, retail giant Puregold will now hold the 1st KAINdustriya Convention to gather food entrepreneurs.

In a press statement, Puregold said the KAINdustriya Convention will gather over 10,000 caterers, canteen, hotel and even karinderya entrepreneurs on October 14-15 at World Trade Center’s Tent Area in Pasay City to highlight the role of food entrepreneurs in support the local economic growth and further help them to expand their businesses.

“These food resellers stir the local economy through their businesses. They rely on supplies from within their own localities and even generate jobs in their communities,” said Puregold Merchandising Director Vincent Co.

“They also provide nourishment to the country’s workforce—laborers, office workers, even executives who may not have the time to prepare meals on their own but look to enjoy Filipino homecooking while at work, perhaps during lunch break, merienda or dinner,” he added.

Puregold welcomes small- and medium-scale food entrepreneurs in the convention who may take advantage of free seminars from food-business experts like RJ Ledesma and Anton Diaz of Mercato Centrale, the organizer of Manila’s most popular night food markets.

Aside from seminars, the convention will also have cooking demonstrations by renowned chefs, trade showcase, and Puregold will offer discounted prices of food retail products.

“It will be two days of kita, kain and kabuhayan for our neighborhood chefs. Through this event, we hope to foster a sense of community among our food entrepreneurs and inspire them to bring their business to another level,” Co said.

Puregold will also hold food seminars, cooking demos, and contests in several Puregold branches including QI Central, Paranaque, and Valenzuela in Metro Manila; Cainta Junction in Rizal; Meycauayan in Bulacan; and Dau in Pampanga. (PNA)

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